MA² TECHNOLOGY CONSULTING
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ENTREPRENEURSHIP

Exploring New Opportunities for Your Business.

New BUSINESSES
for new futures

Never stop exploring
new opportunities!

OUR PHILOSOPHY

New Opportunities Empowered by New Ideas.
We use our market experience and benchmarking expertise to develop the next successful business model for your future growth and to further develop your existing business models to reach the next level making your business better.

BUSINESS DEVELOPMENT

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Business Development

We identify your USPs and develop new business opportunities for your company according to the essential dimensions - like product, process, technology, use case, region & potential. With our systematic methodology we make your business a success and enable you to make the right strategic decisions and initiatives.
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Benchmarking

Regulatory standards and market requirements vary across countries. Exploiting the competitive advantage requires holistic market knowledge for market-relevant features of a new business case. We contribute our market and technology expertise to focus on the most relevant features for your advantage and strengthen your position.
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Market Potential Analysis

Knowing the strengths, weaknesses, opportunities, and threats (SWOT) in complex and dynamic markets is your key to success. With our dedicated analytical approaches, we analyze the entire market potential of new business ideas to set the base for success business development based on cost- and time-related assessments.

The power of
visions.

The only way to stop having new ideas
is to stop dreaming.

Vision

Creating the right mindset to develop new business is tough. However, we know that visions do not only emerge by crystal ball gazing. With our structured approach and methods, we systematically exploit the full potential by vision development.

Business Plan

Setting the right business development objectives is crucial such as the development of a new business line, the establishment of new sales channel, the initiation of new product development, the setup of new partnerships in existing or new emerging markets, and even merger and acquisition (M&A) decisions. Our major goal is to find the perfect fit for your business, product, technology, and service functions for driving overall growth.

Implementation / Execution

We do not stop with great visions, concepts, and business plans for your successful business development. Beyond the ideation, implementation, and execution of a business development idea, influence the business result significantly. Our ambition is to accompany you and your teams during implementation and execution thus always keeping the objectives in mind and having the flexibility for changes to achieve the best results.

OBJECTIVES AND KEY RESULTS (OKR)
OKR-BASED BUSINESS DEVELOPMENT MANAGEMENT

Our professional OKR-based approach (Objectives and Key Results) ensures traceability of new and innovative business models from their conceptualization to operationalization and implementation thus ensuring your business success.

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Copyright © 2026 MA² Technology Consulting GmbH. All Rights Reserved.
  • Home
  • Consulting Expertise
    • TECHNOLOGY Consulting
    • SAFETY, CYBERSECURITY & RISK Management
    • ATTRACTIONS Industry
    • SUSTAINABILITY
    • Technical COMPLIANCE
    • PROCESS Optimization & EFFICIENCY
    • ENTREPRENEURSHIP
    • VENTURE TECH & VENTURE CAPITAL
    • STRATEGY Consulting
    • CHANGE Management
  • Coaching Academy
    • PERSONALITY Development
    • Transformational LEADERSHIP
    • PRESENTATION & MODERATION
    • Agile WORKING STYLES
  • About Us
  • Contact Us
  • ...
    • Site Notice